TRANSPORTATION DEMAND MANAGEMENT.

Our team has unique experience in creating, implementing, and measuring transportation demand management strategies. Horrocks’ Senior Transportation Planner, Alexis Verson, has years of experience in the public sector planning for communities that prioritize transportation behavior changes. One example is the resort town of Park City, Utah, that sees intense seasonal fluctuation in travel and demand on infrastructure. Her expertise encompasses traditional and emerging transportation demand management practices, including: 

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• Peak day-planning and real-time messaging 

• Data analysis to determine transportation behavior changes 

• Employer-based trip reduction programs and incentives 

• Transit signal authority 

• Dynamic parking policy 

• Circulation and access planning 

• Mobility-as-a-Service (MaaS) planning and policy development (e.g., rideshare, bike share, e-scooters)